The Global Alliance for Vaccine and Immunization is a unique, innovative partnership of public and private sector interests that includes UNICEF, WHO, the World Bank, the Bill and Melinda Gates Foundation and pharmaceutical industry representatives. Since its foundation in 2001, its ambitious vaccination programs have saved millions of young lives in the world's poorest countries. In 2006, we helped develop a more focused global branding and communications strategy to reinforce the partnership concept and support a new five year phase of activity. We validated our recommendations through interviews with over fifty stakeholders – GAVI partners, NGOs, donor governments, health service leaders and pharma industry executives.

new approach

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