Market trends can create entirely new communications needs. Increasingly strict energy-saving regulations in the European construction sector are driving developments in materials technology. The launch of Energain® Thermal Mass Panels, a new concept in controlling the interior climate of commercial buildings, caused DuPont Building Innovations to look beyond its traditional customer base to create market "pull". We helped them to position the product and develop imaginative digital materials to create awareness among building owners and occupiers, architects, designers and environmental audiences.

View video from Energain site.

new approach

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