Schools for Africa (SFA), supported by the Nelson Mandela Foundation, is one of UNICEF's most important campaigns. Education is the only chance for millions of children have to break the cycle of poverty, hunger and helplessness. Many UNICEF national committees run SFA campaigns but have limited knowledge of what is being done elsewhere or of global program results. We provided resources to bridge the information barriers in a simple, cost effective way by assembling program achievements on CD. We organized the content and packaged it attractively to merchandising success and help maintain program momentum. Following this we then relaunched the programme fundraising website in time for its presentation at the G8 in Germany.

See website.

new approach

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