It’s harder today for virtually every type of enterprise to communicate effectively with customers, consumers, legislators, lobby groups, donors, shareholders and others who influence its future...

Audiences are global... diversifying... fragmenting.

They expect dialogue... and personalization.

Channels for reaching them are increasingly complex.

There are more competing voices.

Many organizations have fewer and less capable communications resources than they did a decade ago.

Headcount and budgets have been cut... variable cost options sought.

But the challenges of planning and delivering well integrated programs are increasingly difficult to address through conventional agency outsourcing.